PSG reveals ‘Lionel Messi increased club sponsorship revenue by 13%’

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PSG reveals 'Lionel Messi increased club sponsorship revenue by 13%'
PSG reveals 'Lionel Messi increased club sponsorship revenue by 13%'

PSG reveals ‘Lionel Messi increased club sponsorship revenue by 13%’: Paris Saint-Germain has revealed that Football superstar Lionel Messi has brought the French Club a whopping 13% increase in Sponsorship revenue for the 2021-22 season. The Ligue 1 champions are one of the richest clubs on the planet, however, their last season’s summer transfer of Lionel Messi from Barcelona has substantially increased the sponsorship for the club.

Marc Armstrong, the chief Partnerships officer of PSG spoke to the French daily L’Equipe. Armstrong is of the opinion that PSG’s highest ever sponsorship revenue will surely be broken. The previous record is set in the 2018-19 season for an amount of $310.37m.

The Paris club made major advances in its sponsorships with the likes of AutoHero, Crypto.com, Gorillas, and others. Apart from these new sponsors, the renewals of existing sponsors like HotForex, American Express, and others too commenced.

For the season of 2022-23, the Shoes and apparel platform Goat has signed a contract with PSG along with sports betting operators named Parions Sport.

Lionel Messi increases club sponsorship revenue by 13%
Lionel Messi increases club sponsorship revenue by 13%

“The arrival of Messi has acted as an accelerator for several ongoing negotiations and has made it possible to increase our brand value a little more, the attractiveness of which we have already observed for several years with the signing of ALL (Accor Live Limitless) and the long-term renewal of Nike,” said Armstrong.

The name Messi is a brand as the footballer is worshipped worldwide by his fans. And thus accordingly Messi and his merchandise sells have expanded in the Paris club. It has been revealed that almost 60% of PSG merchandise has been sold that bears the name of Messi. As per shirt sales, already a million Messi named shirts have been sold within a span of a year.

Messi too on the other hand expanded his branding when he signed a major deal by becoming the official ambassador of Saudi Tourism. Saudi Arabia is known to associate themselves with imminent sports personalities and involving Messi on board to promote their country and tourism seems to be the right move.

With a fresh two-year deal as the official ambassador of Saudi Tourism, Messi is expected to visit the country quite often. Last week he was also seen at the Abdulaziz International Airport in Jeddah after paying a visit to the local sites.

 

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This agreement however wasn’t taken too happily by the PSG owners who have a strong relationship with Qatar. Both Qatar and Saudi Arabia were on non-speaking terms with one another till January when the diplomatic relations between the two neighboring nations took an all-time low.

Nasser Al-Khelaïfi, the owner of PSG via the Qatar Sports Investments hails from Qatar. He is heavily backed by his state and also the club also has Qatar Tourism as its key sponsor. Messi who is an endorsed of Qatari telco Ooredoo, Qatar Airways, and the Qatar National Bank are also other separate sponsors of PSG.

PSG reveals ‘Lionel Messi increased club sponsorship revenue by 13%’

Though the rivalry between the two countries, i.e Qatar and Saudi Arabia continue, there is no conflict of interest if Messi signs a sponsor from the rival country. Messi will not be impeded for signing with brands that are direct competitors to the club and its sponsors.

While PSG has American Express as one of their major sponsors, Messi on the other hand is associated with MasterCard. This doesn’t prove to be a hassle for the Paris Club. The major reason owing to which there is no clash between the rival brands is due to the fact that the PSG’s IP and Kit are not used in these deals. As for the deals made by PSG, Messi and his image rights are collectively used, thereby providing no damage to Messi’s individual brands.

The Argentine footballer this year signed a major multi-year deal in endorsing Socios.com. The fan token platform signed the player for $20 million. On the other hand, Socios.com previously signed a five-year contract with PSG in 2018.

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