Ing Paramount+ is to be launched behind IPL rights in India: Reliance backed Viacom18 ended up spending 23,773 Crore at IPL Media Rights Auction. Some of the media pundits had raised questions on how Viacom will recover such a spend. But now the BIG PLAN of Reliance Viacom18 and the JV Partner has been revealed. On the back of IPL Rights, Viacom18’s Partner Paramount will launch their GLOBAL Streaming service Paramount+ in India. Robert Bakish Paramount+ will be launched in India next year.
The premium streaming platform will be bundled with Viacom18’s super service. Bakish disclosed the plans during Credit Suisse Communications Conference.
Paramount+ India Launch: Bakish announced that the streamer will be launched in India with its JV with Viacom18.
“We’re going to launch in India. We’re very excited about that. We’re doing it with our JV, Viacom18, which as you know as a partner in Reliance.
Reliance is the most powerful company in India and now has Bodhi Tree involved too. They just got the exclusive streaming rights for cricket. Now the cricket won’t be on Paramount+, but Paramount+ will be bundled with their super service.
So again, we don’t have to invest in local content. We don’t have to invest in local marketing. We ride alongside the super service.” Bakish added.
How much Viacom18 ended up spending on acquisition of IPL Media Rights?
IPL Media Rights Value: It is worth noting that, BCCI fetched overall 48,390 Crore from the sale of IPL Media rights for 2023-27 cycle.
Out of this almost 52% of the monies came from Viacom18 stable. Viacome bagged Package B (Digita Rights for India), Package C (Non Exclusive Rights of selected matches) and few of the OVERSEAS Territories rights.
- Package A: Sold to Disney Star for 23,575 Cr
- Package B: Viacom bagged the package for 20,500 Cr
- Package C: Viacom got this NON-EXCLUSIVE packages for Rs 3,273 Cr
- Package D: Overseas TV and Digital Rights are shared by Viacom18 and Times Internet for Rs 1324 crore. Viacom18 won the rights of AUS, SA, UK territories, while Times Internet bagged MENA & US sectors.
International Expansion Plans Paramount: Paramount CEO further added that growing international business is the most important strategy for the company.
According to him launch in the Indian market will further strengten their position globally.
“International is near and dear to my heart. I spent a decade running our international business prior to becoming the Viacom CEO.
We are extremely well positioned to grow streaming internationally by leveraging our international operating footprint.
We recently entered some game changing partnerships for the next leg of growth. India launch will also be important” he added.
Bakish also informed that the company just picked up another set of sports rights for Brazil.
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